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In October 2022, COACH A marked its 25th anniversary since it entered the coaching business in 1997. When we began operating, the concept of coaching in the business field remained largely unfamiliar in Japan. We are grateful to all those who have worked with us and joined us on the path of progress.

Through continuous dialogue with all those involved, we have created new perspectives, new meanings, and new futures.

We plan to continue contributing to society by creating opportunities for people around the world to engage in dialogue.

History

COACH A is an executive coaching firm with an extensive global network.
Our history dates back to 1997, when we began offering a large-scale coach training program. In 1999, this program received accreditation as a coaching program certified by the International Coaching Federation (ICF).
In 2001, we began offering coaching services for managers of large corporations. By providing coaching services to business professionals, we have driven the expansion of coaching in Japan.
Since then, we have accelerated the evolution of coaching over our quarter-century history, continually asking ourselves, "What can coaches do to help face a changing future?" and "How can we generate dialogue in organizations around the world?"
In 2008, we established the Coaching Research Institute to validate the value of coaching. This institute utilizes a scientific approach and is engaged in validating coaching outcomes, developing coaching assessments and many other initiatives.
Today, we are expanding the practice of Systemic Coaching™, which serves as a catalyst for organizational transformation worldwide, with executives as the starting point.

1997

The start of COACH A's history

October:

Coach 21 Y.K. founded as coach training institution.

October:

Began coach training by introducing the Coach Training Program (CTP).


1998

March

Corporate Business Division established. Began offering coaching training to corporate clients.

October

Launched a coach accreditation program supported by  the Foundation of Global Life Learning Center.


1999

April

Began offering executive coaching for management members in corporate.

October

Reorganized to form Coach 21 Co., Ltd.

October

CTP was accredited as a coach training program certified by the International Coaching Federation (ICF).


2001

COACH A spun off from Coach 21 as an independent company.

August

COACH A Co., Ltd. established following spinoff of a corporate business division.

In August 2001, Coach 21 Co., Ltd's corporate business division, which had provided coaching services for corporate clients, was spun off to form the independent company COACH A Co., Ltd. With a focus on training for corporate leaders, it began to offer one-on-one coaching for executives. Over the subsequent decade, Coach 21, which provided services for individual clients, and COACH A, which served corporate clients, developed their own businesses independently of each other. We have also established a coaching research institution to elucidate the business impact of coaching.


2006

April

Began offering executive coaching in English (COACH A).


2007

May

Coaching Research Institute established. Began research on the business impact of organizational transformation through coaching and R&D on new services (COACH A).


2008

October

Began offering the Corporate Coach Training Program (CCTP), a program intended to help corporate clients develop coaches internally (Coach 21).


2009

August

Began offering the Global Leader Training Program, intended to train next-generation leaders and enhance training and support for overseas expatriates (Coach 21).


2010

February

Launched operations in the United States (COACH A).

April

Began offering the Medical Coach Training Program (MCTP), a program for medical professionals (Coach 21).

July

Launched operations in China and Singapore (COACH A).

December

Began offering CCTP in English and Chinese (Coach 21).


2011

January

Coach 21 Co., Ltd. merged with COACH A Co., Ltd.

January

CCTP ended; began offering Driving Corporate Dynamism (DCD), a program that built and expanded on the foundations of CCTP.

In January 2011, Coach 21 and COACH A merged to form the new COACH A Co., Ltd. With this merger, we discontinued the corporate training services and dedicated ourselves to offering coaching for organizational development driven by executives and leaders.


2012

January

Launched operations in Hong Kong.


2013

June

Launched operations in Thailand.


2014

May

Began providing DCD in the Thai language.


2015

May

Ended CTP provision. Began offering Coachacademia™, a program in which next-generation corporate leaders learn coaching-based management.

September

Corporate logo redesigned


2017

February

Name of Coachacademia™ changed to coachAcademia™


2018

January

Yoshiyuki Suzuki appointed Representative Director/President


2019

October

Acquired Coach U (Coach U, Inc.), a coach training institution in the United States.


2020

June

Began offering Three-Minute Coaching workshops.

September

Began offering the Link Arc organizational network analysis service (now discontinued).

December

Began offering the SHOT coaching service to create starting points for organizational transformation.


2021

February

Revamped the Driving Corporate Dynamism (DCD) service to support client companies to engage in Dialogic Organizational Development.

November

Released multilingual versions of the Driving Corporate Dynamism (DCD) service in English, Chinese and Thai to support client companies to engage in Dialogic Organizational Development.

November

Began offering the DAIBE service to develop collaborative management teams in client companies.


2022

October

COACH A Co., Ltd. celebrates its 25th anniversary.

November

Revised Corporate Purpose.

November

Redesigned the Corporate website and service logos.

December

Listed on the Tokyo Stock Exchange's Standard Market.


2023

March

Established COACH A Americas, Inc. to expand its business in the United States.

November

Commenced sales of the AI coaching service "Amit".